Amway to gain its popularity and competitive in Singapore

Amway to gain its popularity and competitive in Singapore The main of this report is to come out with new strategies and recommendations to help Amway to gain its popularity and competitive in Singapore, as Amway Corporation is not so well known Recommendation on Amway Corporation with new or improve matters as its brands, by using survey to show on the feedback of what customers wants, which Amway to earn more profit in the long run. Finding from the survey shows a large percent of health products were from GNC, despite GNCs’ dominant in the health products in Singapore, higher percent of Singaporeans are still aware of Amway’s brand than GNC. Most of the respondents felt that Amway’s quality compared to other brands is much better. Due to as Amway’s research scientists and product development teams using the most advanced scientific formulas and technologies available to enhance the product’s quality, which shows how important Amway focus on its quality In overall Amway in Singapore did have its second place in the heath market compare to NTUC Unity and Watson. Lots of younger generations start to focus on healthcare items, food and many more, with the demand of healthcare products Amway will still have its chance to overtake GNC in future. Introduction 1.1 Purpose Come out with new strategies and recommendations to help Amway to be as competitive as the two new competitors GNC and NTUC Healthcare Unity in the health care market. Recommendation on Amway Corporation with new or improve matters as its brands. 1.2 Background New strategies and recommendations are needed to help Amway Corporation to gain its popularity in Singapore, as Amway Corporation is not so well known as compare to NTUC which has a history seen 1961. New ideas on improving advertisements or products packaging are required to help Amway to maintain or gain its competitive edge over their rivals. 1.3 Methodology Conduct surveys on the products and companies and interviews on customers. Online forums will be used t o gather customer’s feedback. Newspapers, online research on competitors’ organisation profile. 1.4 Scope of report Survey will include information such as the customer’s income, age, race, sex and occupation. Information such as what are the needs customer desire for, which company’s healthy lifestyle related products do they prefer, sources of information customer consider when purchasing Amway’s product will be obtained as well. Interviews and online forums review information that customers are satisfied, unsatisfied or both on Amway’s products and companies. (Appendix A) In addition, we will be researching on Amway’s competitor’s organisation profile as well as their marketing strategies using online information and newspapers. About Amway Amway Corporation was started in 1959 by Rich DeVos and his business partner Jay Van Andel. Devoted to its innovation and research, Amway Corporation has produced more than eight hundred patents granted and more than six hundred patents pending. It has been recognized for its excellence in manufacturing, concern in environment and commitment to safety and health over the last fifty years. Amway’s products Amway Corporation consists of different brands for its various categories products which are Nutrilite, Artistry, Legacy of Clean, Glister Oral care, Queen/ iCook, eSpring Water Purifier and Atmosphere Air Purifier. Nutrilite which is on vitamin, mineral and dietary supplements, Artistry on beauty care products, Legacy of Clean on bath and body, Glister on Oral care products, Queen/ iCook on cookware products, eSpring on water purifier products, Atmosphere on Air Purifier products.